Home Still on the Market? Your Listing Could Be to Blame

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As CNBC points out, location and price aren’t everything when trying to sell your home.

If you’ve been trying to sell and haven’t had any luck, the problem could be in the words you use in your listing – especially if you use the word “unique.”

“Basically what you’re saying is, ‘I like the home, but few others will like the home,'” Stan Humphries, chief economist at Zillow, told CNBC.

Still, you’re better off using more words than less.

“The longer the description, the more the home sold for, up to about 250 words,” Humphries said. “If you’ve got it, flaunt it.”

Image via flickr/Mark Moz

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